Essentials of Services Marketing: Concepts, Strategies and Cases

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Essentials of Services Marketing: Concepts, Strategies and Cases
Condition: 100% BRAND NEW
Author: K. Douglas Hoffman, John E.G. Bateson
Edition: 2
International Publisher: South-Western College Pub
International Pub. Date: June 29, 2001
Cover: Paperback
International ISBN-13: 9780030288920
International ISBN-10: 0030288924

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